As an entrepreneur, mom, and all-around busy human, I know how easy it is to get swept up in the chaos of ideas, trends, and endless to-do lists. But if there’s one thing I’ve learned, it’s that true progress—whether personal or professional—comes from showing up consistently. So, here’s my take on why consistent is my word of the year and how I’m embracing it in 2025.

In Part 1 of Building out a 2025 Marketing Strategy I walked through three things to consider as you start to build out what your marketing plans for next year are going to look like — embracing data-driven decision making, focusing on personalization, and integrating omnichannel marketing. In today’s post I am using talking a little more about content and the tech you can leverage to make that part of your strategy not only stand out to your audience but more efficient to manage for your business.

Okay, I get it. We have over two months left in the year and as I write this the Ontario weather is sunny and warm… so how dare I start talking about next year. But… hear me out. I see this over and over where brands wait until December before they realize they have no plans in place for Q1 and have not thought through how advertising and marketing budgets will be used. As we approach 2025, businesses must adapt their marketing strategies to stay competitive in an ever-evolving landscape. Today’s post is part one of two… the essential tactics to consider when crafting your marketing approach for 2025.

One of the most rewarding partnerships is that of a mentor and mentee. This dynamic not only fosters personal and professional growth but can also enrich workplace culture. Whether you’re considering becoming a mentor, seeking a mentor, or navigating the relationship as either party, understanding the value of this connection can lead to profound benefits.

This blog is dedicated to the people who help others find their way, offering advice, guidance and unmatched leadership. However, not all ‘mentors’ are there to do what they seek out to do, or promise. This blog is also dedicated to those who should perhaps reconsider their decision to mentor another.

In the ever-evolving landscape of digital marketing, businesses are constantly seeking innovative ways to engage consumers and expand their online presence. One of the most effective strategies gaining traction is the use of threads—conversations or discussions that unfold over time on social media platforms. In this blog post, we’ll explore how threads can be leveraged to grow your online consumer base, enhance engagement, and build a loyal community around your brand.

In today’s digital landscape, social commerce has emerged as a game-changer for brands looking to connect with consumers in new and engaging ways. With the rise of platforms like Instagram, Facebook, and TikTok, businesses can now sell directly to their audience where they spend most of their time. If you're looking to develop and launch a flawless social commerce strategy, here’s a quick guide to get you started. 

In a world that often highlights challenges and negativity, it’s refreshing to focus on the emerging trends that are shaping our society and influencing our daily lives. From sustainability to mental health awareness, these positive movements are not just fleeting fads; they represent a shift in the values and priorities of our customers. Here are some recent insights to consider as you get ready to build out your 2025 content strategy.

In today’s dynamic marketplace, Chief Marketing Officers (CMOs) are under increasing pressure to demonstrate the tangible value of their brands. In this article I explore 3 themes that have emerged from a recent Forbes article - 3 themes proving brand worth that all CMOs need to be thinking about.

In the ever-evolving landscape of digital marketing, TikTok has emerged as a powerhouse platform for brands looking to connect with younger audiences. With over a billion active users, it offers unique opportunities for building brand awareness. One effective strategy for leveraging TikTok is through the TikTok funnel. This blog post will guide you on how to use the TikTok funnel to enhance your brand visibility and awareness.