Welcome to the blog.
I started blogging in 2008. I loved to write, was learning about search optimization, and had a passion for storytelling. Each of these are still true today! I have renamed my blog and brand to capture more of who I am and what I do - Kindle & Slate. Building brands and strategic storytelling truly is at the core of my passion, and ultimately why I started in the field years ago.
Below you will find blog posts about digital marketing, business and my life as I navigate the ever-changing intersection of technology and communications. Thanks for joining. I welcome your comments and conversations!
Latest Posts
How to use Instant Experience ads
It’s really the ultimate mobile experience for social media advertisers to consider. Read on to understand what an Instant Experience is and how you can use these ads in your marketing strategy.
Marketing Workshops
Ready to level-up the marketing strategies that your business is executing? Join us for 2-day workshops to learn and implement the skills you need.
Instagram Opens Reels API Access to Third-Party Platforms
Instagram has opened Reels API access to third-party platforms. Here is what you need to know.
Hi, It’s nice to meet you!
Meet Becca Grieb, an experienced consultant and award-winning senior marketing leader with a proven track record working with companies supporting the transition from start-up to scale-up.
Should my brand be on TikTok?
Years ago I let a friend sway me to join TikTok. It was the biggest waste of time for my brand. Here’s how to know if it’s a good investment for your brand or not.
Why going viral on TikTok is more likely than Instagram
‘TikTok will 100% kill Instagram.’ When it comes to going viral TikTok is not going anywhere soon. Here’s what you need to know.
July 2021: What’s New in Digital?
Get the scoop on trends, tools and what’s happening in the social media space. Originally posted in July 2021.
The RBF: Lessons in Leadership
“You have resting bitch face,” the statement rolling off her tongue as if it was something she said every morning. Here’s what the RBF taught me about leadership.
Insta SEO Hack: Adding Alt Text to Images
Google's SERP delivers just as many image results as they do text-based results. So what does this mean for you? How do you get traffic through images? Alt text is the answer.
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